I'm writing this in part
because having skipped Geneva the last couple years I need to remind
myself that it's always worth a visit, even if there doesn't appear
to be many significant debuts.
Times have been tough for
conventional motor shows over the last twenty odd years but as is the
case with such things the survivors have, if anything, got stronger –
and thus it has been with Geneva: it is both the major annual
European show and on neutral ground. The latter, along with the fact
it's relatively compact, mean that not only is there plenty to see
without having to rack up the miles of some of the other shows
*cough*Frankfurt*cough* . The
former means there's no home team favouritism and as well as a raft
of new production & concepts debuts, a few of the Detroit &
Tokyo concepts usually make the trip.
With
sufficient planning, it needn't break the bank either: Geneva is an
Easyjet hub & the venue is literally a ten minute walk from the
airport.
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